The ZunaBet Affiliate Partnership Program connects content creators, marketing professionals, and industry influencers with our gaming platform through a performance-based revenue-sharing model. Our program emphasizes responsible gaming promotion, transparent reporting, and long-term partnership success.
Responsible Marketing Commitment: All affiliates must promote responsible gaming practices and comply with advertising standards that prioritize player well-being over aggressive marketing tactics.
Player Qualification Criteria
Standard Qualification
- New player account creation through tracked affiliate link
- Initial deposit of minimum $50 within 30 days
- Wagering requirement of 3x initial deposit amount
- Account verification completion (KYC compliance)
- No previous account with ZunaBet platform
Enhanced Qualification (Premium tiers)
- Deposit minimum $100 within 14 days
- Active play for minimum 7 days within first month
- Engagement with multiple game categories
- Responsible gaming tool acknowledgment
Quality Metrics
- Player retention rates (30-day, 90-day, 180-day)
- Average player lifetime value calculations
- Deposit frequency and gaming activity patterns
- Responsible gaming compliance tracking
Marketing Resources and Support
Creative Assets
Standard Materials:
- Banner advertisements (multiple sizes and formats)
- Text links and promotional copy templates
- Social media content and graphics
- Email marketing templates
- Landing page designs
Custom Content (Advanced tier and above):
- Branded promotional videos
- Interactive marketing widgets
- Mobile-optimized creative assets
- Localized content for specific markets
- SEO-optimized content templates
Brand Guidelines
- Approved messaging and promotional language
- Logo usage standards and restrictions
- Responsible gaming messaging requirements
- Compliance with advertising regulations
- Social media posting guidelines
Technical Integration
- Advanced tracking pixels and conversion codes
- API documentation for custom integrations
- Mobile app deep linking capabilities
- Cross-device tracking and attribution
- Real-time reporting webhook options
Compliance and Responsible Marketing
Mandatory Requirements
- Promotion of responsible gaming practices in all marketing
- Clear disclosure of the affiliate relationship in the content
- Compliance with local advertising laws and regulations
- Age-appropriate targeting (18+ only)
- Truthful and non-misleading promotional claims
Prohibited Practices
- Targeting minors or vulnerable populations
- Misleading claims about winning probabilities
- Spam email or unsolicited promotional messages
- Brand bidding on trademarked terms without approval
- Content promoting gambling as a solution to financial problems
Content Review Process
- All major marketing campaigns require pre-approval
- Regular audit of affiliate promotional content
- Immediate suspension for non-compliant materials
- Training resources for responsible marketing practices
- Industry best practice guidelines and updates
Tracking and Analytics
Real-Time Dashboard Features
- Live traffic and conversion tracking
- Player acquisition and retention metrics
- Revenue attribution and commission calculations
- Geographic performance breakdowns
- Device and channel attribution analysis
Advanced Reporting
- Custom date range analysis and comparisons
- Player lifetime value projections
- Cohort analysis for player groups
- Marketing campaign performance tracking
- ROI calculations and optimization recommendations
Data Protection and Privacy
- GDPR compliant data handling procedures
- Secure access controls and user authentication
- Regular data backup and security audits
- Limited data sharing with strict confidentiality
- Player privacy protection measures
Payment Terms and Conditions
Payment Methods
- Bank wire transfer (minimum fees apply)
- PayPal and other e-wallet options
- Cryptocurrency payments (Bitcoin, Ethereum, USDT)
- Check payments (limited availability)
- Local payment methods by region
Payment Processing
- Accurate records are maintained for all transactions
- Detailed commission statements provided
- Multi-currency support with transparent conversion rates
- Payment dispute resolution procedures
Chargebacks and Adjustments
- Player chargebacks are deducted from affiliate commissions
- Fraudulent activity adjustments applied retroactively
- Bonus abuse and system manipulation penalties
- Grace period for legitimate disputes and corrections
- Transparent adjustment reporting and explanation
Application and Approval Process
Application Requirements
- Completed affiliate application with business details
- Website/platform review and quality assessment
- Traffic source disclosure and verification
- Experience and marketing strategy presentation
- Responsible gaming knowledge demonstration
Approval Criteria
- Quality and relevance of promotional platforms
- Compliance with responsible marketing standards
- Technical capability for proper tracking implementation
- Geographic location and target audience alignment
- Professional experience in affiliate marketing
Onboarding Process
- Application review and initial approval (5-7 business days)
- Responsible gaming training completion (mandatory)
- Account setup and tracking link generation
- Marketing materials access and brand guideline review
- Technical integration testing and verification
- Campaign launch with dedicated support
Partnership Management and Support
Account Management Structure
- Dedicated affiliate managers for Advanced tier and above
- Regular performance review meetings and consultations
- Strategic guidance for traffic optimization
- Technical support for integration and tracking issues
- Marketing campaign collaboration and development
Communication Channels
- Email Support: affiliates@zunabet.com
- Live Chat: Available during business hours
- Phone Support: Premium Alliance and Elite partners only
- Partner Portal: 24/7 access to resources and reporting
- Quarterly Webinars: Industry updates and best practices
Performance Optimization
- Traffic analysis and conversion rate optimization
- A/B testing support for landing pages and creatives
- Player retention strategy development
- Cross-promotion opportunities with other partners
- Market expansion planning and support
Legal Terms and Conditions
Agreement Terms
- Initial contract period of 12 months with automatic renewal
- 30-day termination notice required from either party
- Intellectual property protection and usage rights
- Confidentiality agreements for business information
- Dispute resolution through mediation and arbitration
Compliance Obligations
- Adherence to all applicable gambling advertising laws
- Regular compliance training and certification updates
- Cooperation with regulatory inquiries and investigations
- Maintenance of accurate records for audit purposes
- Immediate reporting of compliance violations or concerns
Geographic Restrictions
- Prohibited promotion in restricted jurisdictions
- Compliance with local advertising and gaming laws
- Regular updates on regulatory changes affecting operations
- Support for geo-targeting and content localization
- Legal liability protection for compliant activities
ZunaBet High-Roller Policy
In any given month, if a referred Customer (a “High-Roller”) generates a negative Net Gaming Revenue of $10,000 (ten thousand US Dollars) or more at any time, and your total Net Gaming Revenue across all referred customers and game types for that month is also negative $10,000 or more, then the negative Net Gaming Revenue attributable to that High-Roller will be carried forward and offset against future Net Gaming Revenue generated by that High-Roller until the negative balance (the “High-Roller Balance”) is reduced to zero.
The High-Roller Balance carried forward applies solely to the Net Gaming Revenue generated by the High-Roller and is not offset against the Net Gaming Revenue of other customers.
The accumulated High-Roller Balance carried forward will not exceed the total negative Net Gaming Revenue generated by your referred Customers during that same month.
If multiple High-Rollers are identified within the same calendar month, the total negative balance carried forward will be proportionally split among them.
The High-Roller Balance of a High-Roller will be decreased by any positive Net Gaming Revenue they generate in subsequent months. This balance will not increase due to future negative Net Gaming Revenue unless the High-Roller again qualifies as a “High-Roller” in that month.
Payouts:
The commissions are paid once a month, the month following their generation. Once completed, you will be required to provide an invoice. We aim to finalize the previous month’s accounts by the 10th of the following month. The minimum amount for crypto/wallets is $100, whereas the minimum amount for bank/wire transfers is $300.
Your Use of ZunaBet’s Marketing Materials
In the event that you are accepted as an Affiliate into the Program, ZunaBet shall, during the course of your participation in the Program and subject to your compliance with these Terms, grant you a non-exclusive, non-transferable, revocable, limited right and license to distribute the Marketing Materials through your Affiliate Assets for the sole purpose of referring Customers to the ZunaBet Sites in return for Commissions. You may not use or distribute the Marketing Materials for any other purpose unless you have received our express written approval to conduct Approved Marketing Activities. For the avoidance of doubt, any request to conduct Approved Marketing Activities may be approved or rejected in our sole discretion.
All Marketing Material shall be made available to you through the ZunaBet Affiliates Program Portal and may be updated by us from time to time. You undertake and agree that you shall only use the current versions of the Marketing Material as it appears on the Program Portal and shall promptly discontinue the use of any Marketing Material which is out of date or no longer available on the Program Portal. It is your responsibility to check the Program Portal for updated Marketing Material on a regular basis.
You undertake and agree that you will not modify any of the Marketing Material which is made available to you and that you will not, without our specific written approval, market or promote ZunaBet Brands using any promotional materials not provided or approved in writing by ZunaBet.
In the event ZunaBet designates any Marketing Materials as subject to particular restrictions (for example, campaign start/end dates, demographic limitations, etc.), you undertake and agree that you shall only use the Marketing Materials in accordance with such designated restrictions.
Marketing Age Restriction Guidelines
Underage protection and targeted marketing
Marketing material must not feature any person or figure under the age of 18 under any circumstances.
Marketing material must not promote influencers, sports players, and celebrities who are under the age of 18.
No material should be directed to customers under the age of 18 by being placed in media intended for that group or any underage category (e.g., younger children or teenagers).
The content of marketing material:
– Must not use themes or content associated with a particular appeal to children, such as nursery rhymes, children’s characters,, or stories.
– Should avoid the use of colorful and exaggerated animated characters.
– Should avoid styles or approaches likely to be particularly salient for people under the age of 18.
Caution should be exercised if there is any ambiguity regarding the audience composition where marketing or promotional material will appear. For the avoidance of doubt, in such case,s, clarity shall be obtained from ZunaBet.
Under no circumstances should direct marketing be conducted to individuals who are under the legal age in the targeted jurisdiction.
The appropriate age banner of 18+ should be included on every material used.
Use of social responsibility messages such as “When the fun stops, stop” and/or “www.begambleaware.org” should be made visible to potential customers.
Social Responsibility Guidelines
Marketing material should consider any local cultural and religious sensitivities that may cause offence to the targeted audience.
ZunaBet will under no circumstances condone any form of discrimination, including that based on race, national origin, religion, gender, age, disability, or sexual orientation.
Marketing communications should not promote, incite violent, unlawful, or antisocial behaviour. ZunaBet will actively disassociate itself from any illegal activity of any kind.
Marketing communications should not misrepresent gambling as a professional career, an alternative to employment, a financial investment,, or a means to generate a regular income.
Gambling must never be portrayed as a way to solve personal or financial problems through guaranteed wins or outcome manipulation.
Advertising on pornographic sites, sexualized or indecent images, or images objectifying women, will not be approved by ZunaBet.
Influencers, ambassadors, or celebrities should not suggest that betting has contributed to their success unless within the scope of existing licensing.
Responsible Gambling
Marketing should not portray excessive or socially irresponsible participation by individuals of legal age or actions that could lead to financial, social, or emotional harm.
Marketing and affiliated partners must ensure that known self-excluded customers are not directly targeted.
Marketing communications must not suggest that gambling takes precedence over important personal priorities such as children, family, friends, or financial commitments.
Ready to Partner with ZunaBet?
Apply today through our partner portal at affiliates.zunabet.com or contact our affiliate team at affiliates@zunabet.com. Join a program that values responsible marketing, transparency, and mutual success.
Important Reminder: All affiliate partners must promote responsible gaming and comply with our ethical marketing standards. We prioritize sustainable, long-term relationships built on trust and player wellbeing over short-term aggressive marketing tactics.